#architecture 01

Here’s one of those bonus posts that I promised last week.

#vapelife started out as a hashtag for people to post photos of the awesome tricks they do with vapor, like this cool dude right here:


Vaping is the new smoking, BTW. Kids buy gummy-bear flavored nicotine-infused liquid, vaporize it in a glowing pipe and inhale it which is PROBABLY TOTALLY SAFE and good for your brain and lungs. Anyway, now #vapelife is a way for people selling e-cigs and e-liquid and vaporizers to prove that they are cool.

I’m no Twitter guru, but from what I can tell this is the lifespan of every hashtag:

  • 1 minute to 60 minutes: Survival of the fittest. Like sea turtles, 99% of hashtags will die before they ever truly live. For the ones that aren’t metaphorically devoured by birds, they enter the next phase.
  • 60 minutes to 65 minutes: This is the only time period where a hashtag serves a purpose, be it funny or poignant or cute. It’s Twitter at its level best, connecting people around a common theme. Enjoy it while you can, because before long …
  • 65 minutes to eternity: … the hashtag is commandeered by @kraftfoods to sell you macaroni. “We know EasyMac is so good you want to inhale it, but doctors recommend that you continue to chew and swallow #vapelife”

There is no denying that vaping is totally rad, but the vapelife hashtag would have been way more awesome if it was started by architects to describe Diller Scofidio + Renfro’s Blur Pavilion.



Now accepting clever re-applications of hashtags to architecture in the comments.


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